articles & white papers | Square Peg Insight

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Articles & White papers

Start With The End In Mind
Streamline your research by thinking behaviourally
ESOMAR CCC - May 2022

Globally Irrational, Locally Rational?
Localising behavioural economics for the Asian Market
ESOMAR APAC - May 2015

Stop Being Weird
How psychological cultural dimensions influence decision making
ESOMAR CCC - May 2022

A Guide to Operant Conditioning for Human-AI Interaction

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