The Behavioural Blueprint
A practical guide to building the foundation of your behavioural strategy
Behavioural science has become increasingly successful in the past decade: more organisations than ever are exploring the science of behaviour change and the number of practitioners is steadily growing. Much of the focus has been on showcasing our skills in the form of clever and cost-efficient solutions but recently there have been questions raised about the effectiveness of our tools and techniques.
For me, the reason we see so much variability in the results of our efforts is that we often don't spend enough time thinking about the problem but instead impatiently jump straight to the solutions. It's understandable, because much of the discussion in applied behavioral science has been on discussing how we design solutions with the majority of books, TED talks and articles focusing on them. In the early stages of the profession we have been focused on demonstrating our value and because we have been successful in doing that, we are being asked to solve more complex problems so it's time to start thinking about the problems more carefully too. To quote someone much smarter than me, Albert Einstein once said:
If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions.
So, after thinking about it for a long time, I've decided to write a book that will help behaviour change practitioners expand their toolbox on how to think about the behavioural challenges from different perspectives.
Who is the book for?
This book is for you if your work involves understanding and changing human behaviour - whether you are in the private or public sector, in a consultancy or in-house. The book assumes a basic level of understanding and appreciation of behavioural science so it is aimed at those who already have some experience in doing this kind of work.
I need your help: I want to write a book that is useful for as many people as possible, and one that makes a difference for behaviour change practitioners around the world. That's why I'm writing this book in public, so please share any ideas, questions, or complaints - they're all welcome.
What did I miss? What has to be included in the book? Tell me what else I should include in the form below.
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