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    Elina Halonen
    • May 4, 2021
    • 8 min

    When you solve the wrong problem: the case of Netflix's Play Something feature

    When it comes to behaviour change, there are few silver bullets – a good understanding of the science will go a long way, but the secret...

    1,451 views
    Elina Halonen
    • Jan 29, 2021
    • 4 min

    Mini-masterclass on sludging when offboarding customers

    Cancelling a subscription turned into a sludging extravaganza so here's an example of how to NOT use behavioural science.

    206 views
     

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