Elina Halonen
When you solve the wrong problem: the case of Netflix's Play Something feature
When it comes to behaviour change, there are few silver bullets – a good understanding of the science will go a long way, but the secret...
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Elina Halonen
- Sep 20, 2021
- 4 min
How to layer behavioural barriers in a decision making process
Grouping behavioural barriers into different stages of the decision can help with designing solutions - here's one way to do it.
Elina Halonen
- Sep 20, 2021
- 4 min
Mini-masterclass on sludging when offboarding customers
Cancelling a subscription turned into a sludging extravaganza so here's an example of how to NOT use behavioural science.
