Elina HalonenMay 48 minWhen you solve the wrong problem: the case of Netflix's Play Something featureWhen it comes to behaviour change, there are few silver bullets – a good understanding of the science will go a long way, but the secret...
Elina HalonenFeb 174 minHow to layer behavioural barriers in a decision making process Grouping behavioural barriers into different stages of the decision can help with designing solutions - here's one way to do it.
Elina HalonenJan 294 minMini-masterclass on sludging when offboarding customersCancelling a subscription turned into a sludging extravaganza so here's an example of how to NOT use behavioural science.
