Elina HalonenFeb 174 minHow to layer behavioural barriers in a decision making process Grouping behavioural barriers into different stages of the decision can help with designing solutions - here's one way to do it.
Elina HalonenNov 12, 20208 minHow exactly should we understand customer behaviour without behavioural science?In the past 8 years, I've read a lot of articles on the topic of behavioural science and its applications - some are excellent, some are w...
