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My academic background includes three MSc degrees in different areas: Marketing, Linguistics and Cross-Cultural Psychology.
Together, the degrees have covered:
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consumer behaviour
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cognitive sociolinguistics
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anthropolofical linguistics
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cognitive and social psychology through a cultural lens
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research methods (qualitative and quantitative)
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statistics and theory of science
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I have also published two papers and presented at several academic conferences during the time I was briefly a PhD candidate at University of Turku.
Brunel University London
United Kingdom
MSc Cross-Cultural Psychology
Modules included:
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Foundations of Cross-Cultural Psychology
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Evolutionary Psychology
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Research Methods and Statistics for Psychology
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MSc dissertation:
"Understanding the effect of subjective time perception on implicit reaction time methodologies"
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2015-2016
MSc Language, Discourse & Communication
My studies comprised European Social Research Council accredited researcher training and modules in anthropological linguistics and social psychology in cross-cultural contexts (the latter module taken at the London School of Economics).
The researcher training included:
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Qualitative and quantitative methods (advanced statistics)
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Research planning and management
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Theories of social science
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MSc dissertation:
Research project topic, ‘Mediating measurement and meaning’ focused on
understanding the challenges involved in translating questionnaires in multi-country projects
from the translator’s perspective using a mixed methods approach which included interviews,
focus groups and quantitative online surveys.
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2009-2010
King's College London
United Kingdom
BSc & MSc Marketing and Business Administration
In Finland, BSc and MSc degrees are typically completed as a single degree in one major and a couple of minors.
Studies included:
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Marketing, Advertising and Corporate Communication
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European Languages and Intercultural Communication
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Research methods and statistics training
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Foundations in Business Law, Accounting,
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MSc dissertation:
Celebrity endorsement as a form of brand alliance. Case: Jamie Oliver and Sainsbury's Supermarkets Ltd.
(published in a peer reviewed journal, with 264 citations and 24000 downloads since 2010, AltMetric page) DOWNLOAD
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BA (Hons) Public Relations (2nd year)
Leeds Metropolitan University, UK (2003-2004)
Studied as a part of BSc/MSc Marketing at Turku School of Economics. I also completed a one-year internship working at Sainsbury’s Supermarkets as a public relations assistant.
2000-2003, 2005-2006
Turku Business School
Finland
