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public speaking



Elina is a leading expert in behavioural insights and strategy and her keynote about habits of thought in media analysis at the FIBEP Spring Summit captured all the crucial aspects of how complex media analysis can be especially with the rising tide of fake news.


What is really impressive is that even though Elina comes from a different industry than media intelligence, she managed to connect with FIBEP members and think like a media monitoring analyst and go in depth of what is needed to achieve accuracy and fairness. Her thought-provoking presentation offered a different perspective on behavioral design when it comes to media analysis and inspired a constructive discussion among FIBEP members.

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