Square Peg Insight

understanding the mind in context

Diversity in behavioural science matters because we're mostly a bunch of WEIRDos

February 04, 2020

Does “irrationality” travel? Why applied behavioural science needs to consider cultural context

February 04, 2020

Why market research is like a car seat belt for dogs

October 29, 2019

My review of Atomic Habits - a.k.a fundamental dog training principles applied to human behaviour change

October 28, 2019

Why travelling is so exhausting – according to behavioural science

August 28, 2019

Using frameworks in behaviour change: the case of Nudge supermarket pt 2.

August 26, 2019