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Tales from the Behavioural Science Twilight Zone

Tales from the Behavioural Science Twilight Zone

Elina Halonen

Oct 31, 20244 min read

Misapplied behavioural science: how oversimplification undermines the field

Misapplied behavioural science: how oversimplification undermines the field

Elina Halonen

Oct 22, 20247 min read

Understanding how theories, models, and frameworks complement each other

Understanding how theories, models, and frameworks complement each other

Elina Halonen

Oct 14, 20244 min read

The limits of COM-B and the Behaviour Change Wheel

The limits of COM-B and the Behaviour Change Wheel

Elina Halonen

Oct 14, 20244 min read

From theory to practice: applying COM-B & TDF in qualitative analysis

From theory to practice: applying COM-B & TDF in qualitative analysis

Elina Halonen

Oct 12, 20249 min read

Comparing Fogg Behavior Model and COM-B

Comparing Fogg Behavior Model and COM-B

Elina Halonen

Oct 2, 202415 min read

The false promise of superfoods, nudges and other quick fixes

The false promise of superfoods, nudges and other quick fixes

Elina Halonen

Sep 30, 20245 min read

Follow-up: How do Intrinsic and Extrinsic Motivation fit into COM-B?

Follow-up: How do Intrinsic and Extrinsic Motivation fit into COM-B?

Elina Halonen

Sep 30, 20244 min read

Why misunderstanding motivation undermines behaviour change

Why misunderstanding motivation undermines behaviour change

Elina Halonen

Sep 29, 20248 min read

Why I don’t use the Fogg Behavior Model

Why I don’t use the Fogg Behavior Model

Elina Halonen

Sep 27, 202414 min read

How can ontologies help with intervention design in the real world?

How can ontologies help with intervention design in the real world?

Elina Halonen

Sep 27, 20245 min read

Building a periodic table for behavioural science

Building a periodic table for behavioural science

Elina Halonen

Sep 24, 20246 min read

What are the biggest challenges of using ontologies in behavioural science?

What are the biggest challenges of using ontologies in behavioural science?

Elina Halonen

Sep 24, 20245 min read

What are ontologies, and why do they matter in behavioural science?

What are ontologies, and why do they matter in behavioural science?

Elina Halonen

Sep 24, 20245 min read

Is the Behaviour Change Wheel still valid?

Is the Behaviour Change Wheel still valid?

Elina Halonen

Sep 23, 20244 min read

Examples of using a Theory of Change

Examples of using a Theory of Change

Elina Halonen

Sep 19, 20243 min read

Supercharging business strategy with Theory of Change

Supercharging business strategy with Theory of Change

Elina Halonen

Sep 11, 20245 min read

From diagnosis to design: the power of the Behaviour Change Wheel

From diagnosis to design: the power of the Behaviour Change Wheel

Elina Halonen

Sep 9, 20243 min read

Navigating the AI revolution in Market Research: Lessons from IIEX Europe

Navigating the AI revolution in Market Research: Lessons from IIEX Europe

Elina Halonen

Jul 5, 20246 min read

Tools for deWEIRDifying behavioural science

Tools for deWEIRDifying behavioural science

Elina Halonen

Jun 12, 20245 min read

Determinants of behavior and their efficacy as targets of behavioral change interventions: A meta-meta-analysis

Determinants of behavior and their efficacy as targets of behavioral change interventions: A meta-meta-analysis

Elina Halonen

May 29, 20247 min read

Why are there so few detailed case studies in applied behavioural science?

Why are there so few detailed case studies in applied behavioural science?

Elina Halonen

Apr 25, 20243 min read

The Seven Sins of Memory: why asking about past behaviour isn't enough

The Seven Sins of Memory: why asking about past behaviour isn't enough

Elina Halonen

Mar 27, 202411 min read

Beyond rewards: navigating the complexities of reinforcement in behaviour change

Beyond rewards: navigating the complexities of reinforcement in behaviour change

Elina Halonen

Mar 20, 202410 min read

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