BeSci in the wild

Elina Halonen

How should we teach applied behavioural science?

In the past couple of months I've been increasingly reflecting on the best way to train and upskill non-experts when it comes to...

Elina Halonen

Applying BeSci in the Private Sector: a repository of case studies, learning resources & job specs

Need to find BeSci case studies, applications or learning resources? Wondering what skills might be required for different roles in applied

Elina Halonen

Does information change behaviour? Some evidence from food labelling studies

Behaviour change isn't just limited to "nudges" - providing information can change behaviour too. A new study using mock-ups of menus in...

Elina Halonen

What a rental car taught me about behavioural design

I recently rented a car* and it gave me two great examples to questions I've faced many times in my career: what habits really are, and...

Elina Halonen

When you accidentally train your customers to do something

Yesterday I came across a good example of how companies sometimes inadvertently "train" people to do something that they might later...

Elina Halonen

What do I actually do as a behavioural science practitioner?

Inspired by fellow behavioural science practitioners, I wanted to add my part to demystify what day-to-day roles in this...