nudge | Square Peg Insight

Elina Halonen

If context is king, why has nudging ignored it so much?

The key idea of nudging is that our choices are influenced by context yet there has been little exploration of the choice environment.

Elina Halonen

All that glitters is not gold - 8 ways behaviour change can fail

The behaviour change movement has focused on successes for the sake of credibility - yet we need to examine our failures to make progress.

Elina Halonen

Which tools for the job? A snapshot of nudges across different domains

In this article we'll take a look at two evidence reviews that give us snapshots across domains and nudge types.

Elina Halonen

Nudge, boost, budge and shove - what do they all mean?

A quick look at more recent additions to the nudge lexicon.

Elina Halonen

Are nudges always good and sludges always evil?

Could nudge be a double-edged sword? A look at the relationship between nudge and sludge.

Elina Halonen

A peek under the bonnet - when and where are nudges effective?

Can we categorise nudges based on their proposed mechanisms & the circumstances work best in?

Elina Halonen

Going beyond System 1/2 - the many flavours and layers of decision-making psychology

There is more to decision making psychology than System 1/2.