blog

Elina Halonen

Why are there so few detailed case studies in applied behavioural science?

One of the responses to my recent question about what content people were interested in was "Very detailed, practical accounts of...

Elina Halonen

The Seven Sins of Memory: why asking about past behaviour isn't enough

Experts often recommend focusing on past behavior during interviews to gain accurate insights into a person's skills, experiences, and...

Elina Halonen

Beyond rewards: navigating the complexities of reinforcement in behaviour change

The common perception of rewards as purely positive incentives, such as a treat for a dog or a bonus for an employee, is an...

Elina Halonen

Debunking misconceptions: a defense of the COM-B Model

A recent article argued that the COM-B model has become an overused and unhelpful default in behavioral diagnosis, overly focusing on...

Elina Halonen

Thinking Behaviourally: a streamlined approach to impactful consumer insights

In today's fast-paced business world, consumer insights teams are under constant pressure to deliver faster, leaner, and more actionable...

Elina Halonen

Behavioural Scientist Nightmares - Halloween Special!

Inspired by a post I saw on LinkedIn, I put ChatGTP to the test... What happens if you ask it to create carved pumpkins that would be...

Elina Halonen

The Dark Side of Behavioural Science Stardom: Unpacking the Ariely & Gino Controversy

Recent controversies in BeSci highlight a pivotal moment: to champion genuine research over the seduction of counterintuitive narratives.

Elina Halonen

New White Paper: A Guide to Operant Conditioning for Human-AI Interaction

Could we interact with AI as collaborative intellects rather than products to control? This is the core question of this guide I wrote with

Elina Halonen

How Ivy League biases are shaping the future of BeSci - making it even more WEIRD

The evolving landscape of US academic expectations has profound implications for the world of behavioural science, influencing not just...